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      62 comments  ·  General » New services  ·  Flag idea as inappropriate…  ·  Admin →
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      An Insider’s Guide to Using Google’s Search Console to Fix Your Site

      Find queries that drive traffic

      One of the greatest benefits of Google’s Search Console is the ability it gives you to find queries that drive traffic.

      Google Analytics used to give us this data, but they barely do anymore.

      For example, when you fire up Analytics and head to your behavioral reports, here’s what you find for keyword data:

      Thanks, Google Analytics! That was incredibly useful, helpful data you collected for us SEOs out here.

      Analytics used to give us keyword data, but now most of it is lumped into dark traffic or “not provided” keywords.

      That doesn’t help us improve upon our marketing.

      If you know how to use Google Search Console, you can uncover tons of useful keyword data.

      You can find all kinds of things, like clicks, impressions, click-through rate, and even the positioning for given keywords and pages.

      Instead of flying blind for search engine optimization, you can see how your pages are performing for specific keywords.

      You can use the data to inform future decisions or changes on your sites and pages.

      To get started, open up your Search Console and navigate to the “Search Analytics” report under “Search Traffic:”

      Before you dive into the data, you need to select a few metrics that are crucial.

      Make sure to select clicks, impressions, CTR, and position:

      These are the key metrics that you need to determine what drives traffic to your site.

      Next, you need to choose what you want to analyze with this report.

      I recommend starting with the “Queries” section:

      Examine backlinks for outreach

      One of my favorite ways to fix my site using Google Search Console is by identifying the best backlinks to my site.

      Search Console provides a diverse report on who is linking to you most often.

      It gives you the opportunity to create further backlinks to boost your site.

      Backlinks are a huge factor when it comes to boosting the visibility of your site.

      Organic rankings depend on backlinks.

      According to Backlinko’s study of over one million SERPs, the top-ranking content had the most backlinks:

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