G2 Tracker - include as a new service
We've started using the tracker from G2
G2.com is the leading software reviews website and offers several paid services. As part of their Core offering you can have a tracker that shows you how people navigate to a from the G2 site to your site.
Documentation can be found here: https://documentation.g2.com/docs/track-your-prospects
Unfortunately G2 is not available as an out of the box service and therefore requires manual implementation in Iubenda. Given the reach of G2.com I believe it makes sense to add it to your services list.