In the list of services I can’t find Spotify Ads to monitor conversion. Could you please add this service?
Spotify Pixel is a conversion tracking service provided by Spotify AB that links data from the Spotify advertising network with actions taken on this website, in order to measure the effectiveness of the Data Controller’s advertising campaigns on Spotify.
The pixel records page visits, the viewing of offers, the initiation of the purchase process, and the completion of a purchase (including value, currency, product, and order number); it uses a first-party cookie to recognize the browser across different visits.
Furthermore, the pixel may detect the email address and phone number entered by the user into forms on the website. This data is transformed into an unreadable format (SHA-256 hash) within the browser before being sent to Spotify, which uses it to associate conversions with users on its platform.
Data processed, in addition to Tracking Tools: Usage data, purchase history, email address, and phone number (in hashed form).
Place of processing: Sweden (European Union) – Spotify AB.
Privacy Policy: Informativa sulla privacy - Spotify